Innovation Hall Opens
Feb 13 @ 10:00 am – 6:00 pm
EDU Session – Tech Track
Feb 13 @ 11:00 am – 12:00 pm


How do we know when the hot new tech is part of an important trend we can’t ignore or just another flash in the pan? As company founders, CTOs, engineering team leads or as individual contributors, there are key decisions that set us along a path that can accelerate development and support company growth. Sarah Mei and Sarah Allen will talk about how to approach making significant technical decisions about frameworks, languages and data stores. From their combined experience, spanning web, mobile, and back end technologies, they will share stories of what works, what doesn’t, and how you can know the difference.

Sarah Mei

Founder, Ministry of Velocity / Board Member, RailsBridge

Sarah Allen

CEO, Blazing Cloud / Founder, Railsbridge

EDU Session
Feb 13 @ 12:00 pm – 1:00 pm

The New High-Value Consumer-Investor — How to Be One and How to Engage Them Around Your Start-Up – SPONSORED BY PORTFOLIA

Smart, connected consumers and influencers—many of them women–are becoming the new high-value investors, as more consumer-facing companies take center stage in the start-up world. Today’s woman investor is charting a new path, enlisting her friends and bringing both money and markets to the companies she backs. This session explores how to become a high value consumer-investor and how entrepreneurs can engage them to fund their companies and capture markets.

Trish Costello

CEO & Founder, Portfolia

Janica Alvarez

President, Naia Health

Sheri Atwood

CEO, SupportPay

Jennifer DePalma

O’Melveny & Myers LLP

EDU Session
Feb 13 @ 1:00 pm – 2:00 pm

Don’t Fall Down on Your Way Up: Pitfalls to Avoid While Starting Your Business – SPONSORED BY Carr & Ferrell LLP

Learn from a veteran, who has experienced 25 years of Silicon Valley bubbles and bursts, on how to fulfill your startup dreams and avoid major slip-ups.  Do you have a financeable business plan to attract venture capital?  Do you really need venture capital?  What are other great sources of financing?  How do you insure you own your company brand?  How do you avoid problems with your employer if you are starting your company while you still have a day job?  Having answers to these questions will help you refine your strategies to prevent common pitfalls.

Jill Fishbein

Partner and Co-Chair of the Corporate Practice Group, Carr & Ferrell LLP

EDU Session
Feb 13 @ 2:00 pm – 3:00 pm


eBay & Startup YOU: dancing with a giant to the commerce revolution waltz

Over the years eBay has grown from a tiny Silicon Valley tech startup to a titan in commerce & payments. Along the way it has acquired 40+ startups.  ”Startup-ness,” is part of it’s DNA. In this session we will look at recent trends in commerce, skills required to effectively engage with an enterprise like eBay, and what eBay/PayPal is offering to developers, entrepreneurs & startups to help them flourish.

EDU Session
Feb 13 @ 3:00 pm – 4:00 pm


How do we find meaning in the work we are doing? Facing the elusive concepts of “balance” and “having it all”, where do our passions and interests play a role? What does it mean to live a meaningful life? This session will investigate different examples of achieving professional fulfillment from dedicating your life to service to starting a social good tech startup to discovering ways to find meaning in your existing daily working lives.

Shivani Garg Patel

Co-founder, Samahope

Innovation Hall Opens
Feb 14 @ 10:00 am – 6:00 pm
EDU Session – Tech Track
Feb 14 @ 11:00 am – 12:00 pm

Mobile App Prototyping

How to create an app quickly, from idea to download. Anna and Kyle outline the steps, for non-engineers and engineers alike, in how to brainstorm, wireframe, create, test, and release an app quickly to both Android and iPhone markets. An overview for some, or an in depth look at app creation from two specialists in the field.

Anna Billstrom

Engineer / Partner, PickAxe Mobile

Kyle Mock

UX & Graphic Designer / Partner, PickAxe Mobile

EDU Session
Feb 14 @ 2:00 pm – 3:00 pm

The Platform and the Pull: How to create a digital product distribution platform and attract the right customers – Sponsored by Kabam

A session focusing on the technical aspects of developing a digital distribution platform (API integration, payments, web design, server setup). The session will then switch over to discussion how to build a marketing network to attract the right customers.

Kimberly Pointer

Performance Marketing Manager, Kabam

Michael Marano

Development Director, Kabam

EDU Session
Feb 14 @ 3:00 pm – 4:00 pm

What’s Founder Friday?

A session going over what Founder Friday represents and how you can get involved.

Arti Sharma

Global Founder Friday Coordinator