Feb 13 @ 8:00 am – 9:00 am
Feb 13 @ 8:00 am – 10:00 am
Welcome Remarks from Women 2.0
Feb 13 @ 9:00 am – 9:30 am

Shaherose Charania

Founder & CEO, Women 2.0

Opening Remarks
Feb 13 @ 9:30 am – 9:40 am

Porter Gale

Feb 13 @ 9:40 am – 9:55 am

Porter Gale

Innovation Hall Opens
Feb 13 @ 10:00 am – 6:00 pm
Keynote #1
Feb 13 @ 10:00 am – 10:35 am

“Big Tech: Running a Space Startup”

What does it take to run a startup that is beyond this world? Hear from the President of SpaceX on her journey that brought her to a startup that has to think big from it’s first day.

Gwynne Shotwell

President & COO, SpaceX

Microsoft Ventures Office Hours
Feb 13 @ 10:30 am – 12:20 pm

Brett Laffell

Principal, Microsoft Ventures

Tech Yoga
Feb 13 @ 10:35 am – 10:50 am

Powered by Lululemon

Panel Discussion #1
Feb 13 @ 10:55 am – 11:35 am

“Big Moves: How to Become a VC”

Is there a straight path to becoming an Angel investor, Seed Investor, Venture Capitalist? Learn the path of some operators turned investors and investors turned operators. Understand the skills it takes to be on the other side of the table of innovation.

Charles Hudson

Partner, SoftechVC (Panel Curator and Moderator)

Sarah Tavel

Business and Corporate Development, Pinterest

Eurie Kim

Principal, Forerunner Ventures

Ana Diaz-Hernandez

Investment Analyst, Kapor Capital

Hunter Walk

Partner, Homebrew VC

EDU Session – Tech Track
Feb 13 @ 11:00 am – 12:00 pm


How do we know when the hot new tech is part of an important trend we can’t ignore or just another flash in the pan? As company founders, CTOs, engineering team leads or as individual contributors, there are key decisions that set us along a path that can accelerate development and support company growth. Sarah Mei and Sarah Allen will talk about how to approach making significant technical decisions about frameworks, languages and data stores. From their combined experience, spanning web, mobile, and back end technologies, they will share stories of what works, what doesn’t, and how you can know the difference.

Sarah Mei

Founder, Ministry of Velocity / Board Member, RailsBridge

Sarah Allen

CEO, Blazing Cloud / Founder, Railsbridge

Insider Session
Feb 13 @ 11:45 am – 12:05 pm

Code Because You Can

Debate rages about who should learn to code — Just the professionals? Everyone? But Microsoft’s Betsy Aoki believes the question is less who should learn, than why. Her answer: code because you can! In this talk she shares her own journey to become Senior Program Manager of Bing, including how she overcame intimidation, and offers tips on getting started on the next big thing.

Betsy Aoki

Senior Program Manager, Bing

EDU Session
Feb 13 @ 12:00 pm – 1:00 pm

The New High-Value Consumer-Investor — How to Be One and How to Engage Them Around Your Start-Up – SPONSORED BY PORTFOLIA

Smart, connected consumers and influencers—many of them women–are becoming the new high-value investors, as more consumer-facing companies take center stage in the start-up world. Today’s woman investor is charting a new path, enlisting her friends and bringing both money and markets to the companies she backs. This session explores how to become a high value consumer-investor and how entrepreneurs can engage them to fund their companies and capture markets.

Trish Costello

CEO & Founder, Portfolia

Janica Alvarez

President, Naia Health

Sheri Atwood

CEO, SupportPay

Jennifer DePalma

O’Melveny & Myers LLP

Lunch & Mentorship Sessions
Feb 13 @ 12:25 pm – 1:40 pm
EDU Session
Feb 13 @ 1:00 pm – 2:00 pm

Don’t Fall Down on Your Way Up: Pitfalls to Avoid While Starting Your Business – SPONSORED BY Carr & Ferrell LLP

Learn from a veteran, who has experienced 25 years of Silicon Valley bubbles and bursts, on how to fulfill your startup dreams and avoid major slip-ups.  Do you have a financeable business plan to attract venture capital?  Do you really need venture capital?  What are other great sources of financing?  How do you insure you own your company brand?  How do you avoid problems with your employer if you are starting your company while you still have a day job?  Having answers to these questions will help you refine your strategies to prevent common pitfalls.

Jill Fishbein

Partner and Co-Chair of the Corporate Practice Group, Carr & Ferrell LLP

Feb 13 @ 1:40 pm – 2:00 pm

Porter Gale

EDU Session
Feb 13 @ 2:00 pm – 3:00 pm


eBay & Startup YOU: dancing with a giant to the commerce revolution waltz

Over the years eBay has grown from a tiny Silicon Valley tech startup to a titan in commerce & payments. Along the way it has acquired 40+ startups.  ”Startup-ness,” is part of it’s DNA. In this session we will look at recent trends in commerce, skills required to effectively engage with an enterprise like eBay, and what eBay/PayPal is offering to developers, entrepreneurs & startups to help them flourish.

PITCH Startup Competition Session #1
Feb 13 @ 2:00 pm – 3:00 pm

PITCH Live Judges

Rachel Pike

Principal, DFJ

Josh Elman

Partner, Greylock

Jessica Livingston

Founding Partner, Y Combinator

Nicole Glaros

Managing Director, Techstars

Eurie Kim

Principal, Forerunner Ventures

Blake Byers

General Partner, Google Ventures

PITCH Finalists




Renter Resume

Pretty Padded Room

EDU Session
Feb 13 @ 3:00 pm – 4:00 pm


How do we find meaning in the work we are doing? Facing the elusive concepts of “balance” and “having it all”, where do our passions and interests play a role? What does it mean to live a meaningful life? This session will investigate different examples of achieving professional fulfillment from dedicating your life to service to starting a social good tech startup to discovering ways to find meaning in your existing daily working lives.

Shivani Garg Patel

Co-founder, Samahope

Microsoft Ventures Office Hours
Feb 13 @ 3:00 pm – 4:00 pm

James Maiocco

Director, Microsoft Ventures

Fireside Chat #1
Feb 13 @ 3:10 pm – 3:45 pm

“Big Moves: The Duchess of Tech Incubators on Succeeding Within and as an Incubator”

An intimate discussion with the founding partner of one of the most coveted incubators. What does YC look for when funding companies? We will also hear the personal career path of Jessica, lessons she learned along the way and advice she has for the next generation of incubators.

Jessica Livingston

Founding Partner, Y Combinator

Shaherose Charania

Founder & CEO, Women 2.0 (Moderator)

Afternoon Break
Feb 13 @ 3:45 pm – 4:05 pm
Panel Discussion #2
Feb 13 @ 4:10 pm – 4:50 pm

“Reaching the Empowered Health Care Consumer”

Access to health information and technology is increasingly turning the healthcare patient into a health consumer.  People are increasingly realizing that some of the challenges of health care cannot be solved in Washington D.C., but in the home. How can startups and investors market new healthcare products and digital services to these consumers? Our panel of experts will also touch on the major health trends and investment opportunities in 2014, as well as offer practical advice for entrepreneurs to overcome the various regulatory and adoption hurdles.

Christina Farr

Writer, VentureBeat (Panel Curator and Moderator)

Camille Samuels

Affiliated Director, Versant Ventures

Ted Driscoll

Partner, Digital Healthcare Lead

Surbhi Sarna

Founder and CEO, nVision Medical

Halle Tecco

Founder & CEO, RockHealth

Keynote #2
Feb 13 @ 4:55 pm – 5:30 pm

“Big Moves: Reinventing the Swipe”

Hear from the CFO of Square on how they are building an empire to empower anyone to be a business owner. How does one small swipe change lives? Also, hear about Sarah’s personal story of how she runs a startup that is all grown up, no longer a small team, but a big company with operations around the world.

Sarah Friar

CFO & Head of Operations, Square

Closing Remarks
Feb 13 @ 5:30 pm – 5:45 pm
Special Event: Idea-thon Faciliated by Paypal
Feb 13 @ 5:45 pm – 6:45 pm

Network, discuss and create through an interactive design session focusing on answering a unique problem we have today: How do we deal with gentrification caused by the immense growth of the tech industry.

Feb 14 @ 8:00 am – 9:00 am
Opening Remarks
Feb 14 @ 9:00 am – 9:10 am

Shaherose Charania

Founder & CEO, Women 2.0

Fireside Chat #2
Feb 14 @ 9:10 am – 9:45 am

“Big Moves: Reinventing Education, the Foundation of Our Society”

Edutech has become a “thing.” Hear from the leading company in this space and how Daphne is driving change in education to achieve meritocracy and equality

Daphne Koller

Co-founder, Coursera


Co-founder & CEO, Women 2.0 (Moderator)

Feb 14 @ 9:45 am – 9:55 am
Case Study
Feb 14 @ 9:55 am – 10:30 am

“Big Moves – A Case Study: Culture is Real”

At first there were three, now there are 70. Hear how Danae founded the world’s largest crowdfunding platform and how their special culture has been the key to their sustained growth and success over the years.

Danae Ringelmann

Co-founder & Chief Customer Officer, Indiegogo

Innovation Hall Opens
Feb 14 @ 10:00 am – 6:00 pm
Microsoft Ventures Office Hours
Feb 14 @ 10:30 am – 12:20 pm

Aya Zook

Principal, Microsoft Ventures

Tech Yoga
Feb 14 @ 10:35 am – 10:45 am

Powered by Lululemon

Fireside Chat #3
Feb 14 @ 10:50 am – 11:25 am

“Big Tech: Growing Into Success from Phone Closet to $2 Billion in Gross Ticket Sales”

Julia and her husband started Eventbrite together to bring people together through live experiences.  Today, their company has sold more than $2 billion in gross ticket sales in 180 countries. Hear from Julia on how Eventbrite grew to become the largest online ticketing platform in a few short years. She will also share the experience of what it’s really like to operate a company through hyper growth, how she has developed as a leader, and how focusing on culture and performance is helping bring the best and the brightest to the Briteland.

Lindsay Blakely

Senior Editor, Inc. Magazine (Moderator)

Julia Hartz

Co-Founder and President, Eventbrite

EDU Session – Tech Track
Feb 14 @ 11:00 am – 12:00 pm

Mobile App Prototyping

How to create an app quickly, from idea to download. Anna and Kyle outline the steps, for non-engineers and engineers alike, in how to brainstorm, wireframe, create, test, and release an app quickly to both Android and iPhone markets. An overview for some, or an in depth look at app creation from two specialists in the field.

Anna Billstrom

Engineer / Partner, PickAxe Mobile

Kyle Mock

UX & Graphic Designer / Partner, PickAxe Mobile

Panel Discussion #3
Feb 14 @ 11:30 am – 12:10 pm

Women at the Top: Executives at Unicorn Companies and How they Do it

Behind every founder, behind every idea are strong leaders who scale and grow something from an idea to a real business. Meet executives from Silicon Valley’s most well-known companies as they share stories from the start to the growth of the companies they have worked at. What is it like to grow something from an idea to a scalable business? What does one do to succeed in a growing, ever-changing startup environment? How do you build a career as a startup executive?

Aileen Lee

Partner, Cowboy Ventures and KPCB (Panel Curator and Moderator)

Kim Jabal

CFO, Path

Bill Beer

Partner, Daversa Partners

Allison Johnson

Founder, West  (former VP marketing, Apple and CMO, HP)

April Underwood

Director of Product, Twitter

Lunch & Mentorship Sessions
Feb 14 @ 12:25 pm – 1:40 pm
Insider Session
Feb 14 @ 1:40 pm – 2:00 pm

Inside the moonshot factory

Obi will give a peek into the Google[x] moonshot factory, in particular picking the right problem and landing moonshots in the real world.

Obi Felten

Head of Getting Moonshots Ready for Contact With the Real World, Google[x]

EDU Session
Feb 14 @ 2:00 pm – 3:00 pm

The Platform and the Pull: How to create a digital product distribution platform and attract the right customers – Sponsored by Kabam

A session focusing on the technical aspects of developing a digital distribution platform (API integration, payments, web design, server setup). The session will then switch over to discussion how to build a marketing network to attract the right customers.

Kimberly Pointer

Performance Marketing Manager, Kabam

Michael Marano

Development Director, Kabam

PITCH Startup Competition Session #2
Feb 14 @ 2:00 pm – 3:05 pm

PITCH Live Judges

Mike Rothenberg

Founder, Rothenberg Ventures

Christine Tsai

Partner, 500 Startups

Jenny Fielding

Head of BBCW Labs, BBC Worldwide

Millie Tadewaldt

Venture Hacker, Angellist

Rob Hayes

Partner, First Round Capital

PITCH Finalists





EDU Session
Feb 14 @ 3:00 pm – 4:00 pm

What’s Founder Friday?

A session going over what Founder Friday represents and how you can get involved.

Arti Sharma

Global Founder Friday Coordinator

Microsoft Ventures Office Hours
Feb 14 @ 3:00 pm – 4:00 pm

James Maiocco

Director, Microsoft Ventures

Panel Discussion #4
Feb 14 @ 3:10 pm – 3:50 pm

“Big Tech: Le Bubble has arrived!”

Acqui-hires, outlandish salaries, bustling tech parties. Is 1999 showing its face again? What is different now? Hear from people in the trenches who are quantitatively fueling and analyzing early stage startups to give us some real answers on this new floating tech bubble.

Josh Constine

Writer, Techcrunch (Panel Curator and Moderator)

Jacob Mullins

Founder, Exit Round

Danielle Morrill

Co-Founder, CEO, Mattermark

Xochi Birch

Founder, Bebo

Afternoon Break
Feb 14 @ 3:50 pm – 4:05 pm
Panel Discussion #5
Feb 14 @ 4:10 pm – 4:50 pm

“High Impact Leadership”

Taking tech to new industries and to new market takes true vision, guts and strategy. Hear from leaders who’ve driven disruptive change in markets you wouldn’t expect to leave behind lasting positive impact. What do you think about these new markets? How do you lead differently?

Shaherose Charania 

CEO, Women 2.0 (Panel Curator and Moderator)

Priya Haji

Founder & CEO, SaveUp

Ellen Leanse

Angel Investor, Board of D-Rev

Julie Hanna

Entrepreneur, Investor Chair of the Board, Kiva

Keynote #3
Feb 14 @ 4:55 pm – 5:30 pm

Go Big: The Secret to Going Big, So You Don’t Go Home

Hear insights from Kabam’s co-founder Holly Liu as she shares the stages of building Kabam - a global company valued at $700 million. She will share the secret you need to Go Big, so you don’t have to Go Home.

Holly Liu

C0-Founder & Chief of Staff, Kabam

Feb 14 @ 5:35 pm – 5:45 pm

Jessica Wan

Classical Singer

Tim Eischens


PITCH Awards Ceremony and Closing Remarks
Feb 14 @ 5:45 pm – 6:00 pm
Google for Entrepreneurs Invites You to Cocktail Hour
Feb 14 @ 6:00 pm – 7:00 pm